The aim of this project is to create counter narratives via an international video campaign and a ”call to action” campaign tailored to counteract right wing and Islamic extremism propaganda on social media. The project will be a three country cooperation between partners from Sweden, Italy and Belgium. Belgium and Sweden have faced terrorist attacks and wish to counter further attacks and act proactively concerning the case of Italy. The aim is to challenge the definition of who the hero and villain is in a narrative formatted by the extremist propaganda as well as promote visions of co-existence and tolerance. The fundamental thing we want to do is to change the story by changing the image, to be able to halt recruitment and foster behavior change. The aim of the project is to create a 21 video package consisting of 3 minutes per video that will portray victims, former extremists and key actors working against extremism. We wish to personalize the stories behind extremist violence from a holistic experience point of view as well as bring forth young voices to show how they see us co-existing within the EU in the future.
Partners: Muzicadelic Entertainment (Sweden), CESIE (Italy) and Out of the Box International
The project is co-funded by Horizon 2020 of the European Union.