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Supported by Erasmus + Programme

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Open Digital Europe

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Out of the Box International develops a tailor made open data model and policies based on open digital environment which is transparent, accountable and secured.

Social Businesses

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Out of the Box International works with already existing hubs, various local and national stakeholders and social entrepreneurs in order to further develop and promote successful social entrepreneurship policies and practices.

Solidarity Europe

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Out of the Box International delivers expertise in the field of cohesive policies by using cross-sectorial approach and non-formal  education, in a global perspective.

European Project

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Out of the Box International  works further to enhance current cooperation in South East Europe region and actively supports the integration of all European countries in common European project.


The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports.

An industry as large as the sports industry requires educated people to run a variety of sports related businesses. However, it should not be assumed that sports entrepreneurs are only owners of professional sports franchises. The sports industry entails a variety of sub-businesses, both large and small. For example, there are owners of health club facilities, sports arena and facility operators, league owner/operators, sporting goods store owners, sports ticket agencies, and sport physical therapists – just to name a few.


In terms of the labour market, sport-related employment represents 2.12% of total employment in the EU (in absolute terms, equivalent to 4.46 million jobs). This is above the sport-related share in Gross Value Added (1.76%), which indicates that sport is labour-intensive. Hence, it is clear that from the economic perspective sport is one sector that can certainly contribute to the overall goals of the Europe 2020 strategy of smart, sustainable and inclusive growth.


So what is needed to make the sector a worthy contributor towards the Europe 2020 strategy fulfillment?


Firstly, certain sport organizations and clubs lack knowledge, education and support to set a proper management in order to facilitate the process of entrepreneurship in their organization and the know-how on the measuring and monitoring success;


Secondly, non governmental organizations and business organisations need to understand and get familiar with the sport perspective in order to contribute towards a more sustainable development of entrepreneurship in sport;


Finally, local communities, fans, athletes, non-athletes, recreational athletes who have the wish, idea, desire and willingness to develop sports-related business sometimes lack certain knowledge, skills and/or connection with sport club and organizations, with whom they can cooperate and develop mutual sport business.


So what can be done?


The “Sports Entrepreneur as a Market Changer” project focuses on the entrepreneurial process in the context of the world of sports. In this project the importance of analyzing sports from an entrepreneurial perspective is emphasized, and the concept of sports entrepreneurship is presented, as well as its main characteristics, common to entrepreneurship (such as innovation, pro-activeness, risk taking, initiative and opportunity seeking).


The socio-economic aspect of this project aims to inspire and integrate entrepreneurial mindset as well as leverage the experience, knowledge and capabilities of partners to meet use sport as a tool for wider economic development.

Therefore, the “Sports Entrepreneur as a Market Changer” will:

– Stimulate the development of entrepreneurial thinking ;

– Explore the meaning, importance and potential of sport entrepreneurship;

– Share best practices of sport business in sport;

– Take measures for the development of future initiatives and projects.

– Present different types of entrepreneurship in sport

– Develop more entrepreneurial thinking in sports-related ventures;

– Demonstrate creativity and the business idea through Business Model Canvas in the world of Sports


During the project implementation, the partner organizations, as well as participants and target groups of the project will:

– Approach creativity, innovation and entrepreneurial thinking in order to understand what constitutes the setting up and running of their own business;

– Will gain the ability to think and act competently, efficiently as well as effectively implement the acquired knowledge and skills in the work and operations of sports clubs, businesses organizations and institutions;

– Will acquire knowledge and competences that enable them for independent, professional, individual or team work and engagement in all areas of business in sport.


Participating organizations are coming from Serbia (Best-seller and RK Beograd), North Macedonia (Association for progress, education and lobbying) and Belgium (Out of the box International).

The project is co-financed by the Erasmus+ Sport Programme of the European Commission



Why Out of the Box International

The seemingly ever-lasting depression of European economies has shaken the very foundations of many European societies. The shear rate of unemployment in Europe and the omnipresent environmental crisis coupled with the often frustratingly slow process of decision making in the EU, are calling for civil society actors to step in and fill the void.

In the aftermath of the 2008. economic crisis, the apprehension of falling under the spell of apathy of economic depression across the continent has not been easy to shake off. However, pinpointing the culprits for the current state of affairs on any particular EU decision maker is not the answer. Nonetheless, the fact remains that the current approach to the economic and environmental crisis hasn’t yet shown the affected citizens the light at the end of the tunnel.

As representatives of the civil society we feel the need to make our voice heard in the midst of the current debate on economic crisis. Being a social enterprise we offer new and feasible ideas in education and community work, creative cross-sectorial cooperation among different actors and strong networking coalitions to turn these dire economic challenges into possibilities through social entrepreneurship initiatives which aim at benefiting wide range of citizens, particularly vulnerable groups and those affected by the economic crisis.

Social entrepreneurship is a simple concept that has been put into practice by civil society actors for the benefit of a specific social group or people, and this is precisely what we want: to create projects and initiatives with fresh ideas in different policies, educational programs or tools, support businesses, empower cultural initiatives and offer different solutions to individuals, corporate bodies, everybody who believe that we can have more Creative, Innovative and Cohesive Europe.


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